The foresight to forge what lasts.
We exist to close the gap between what's possible and what's being done.
Our Story.
How frustration across five industries became a platform.
Our team's experience spans industries driven by data, including technology, corporate, start-up, finance, and energy. Across all of them, we saw the same pattern of waste. Not just wasted money or time, but the wasted potential of people and projects. We saw leaders making critical decisions with incomplete information and teams frustrated by manual processes and communication gaps, resulting in a constant cycle of rework and delay.
"The technology that could solve our hardest problems was being used to amuse us instead."
At the same time, we saw the immense power of AI being used for trivial things: memes, deepfakes, and parlour tricks. We knew there was a better way — a way to apply its power to real-world challenges and build something meaningful.
Alchemy Forge is our answer to that frustration.
What we do.
Transform Data Into Predictive Insight
We build decision-making software for teams who need to move with clarity and confidence. Our platform pulls in raw data, synthesises it into a single source of truth, and provides a clear path forward, complete with the evidence to back it up.
Bridge Strategy and Execution
We chose to tackle construction first because it's a complex, real-world domain where decisions have tangible impacts and the cost of bad data is immense. This isn't just a business strategy; it's a design philosophy. By proving our platform's value in a tough, data-rich environment, we force our product to be practical, fast, and safe. This ensures the engine we've built can solve hard problems, no matter the industry.
Reveal.
We pull every project signal into a single source of truth — schedules, consents, supplier ETAs, financials, site notes — so nothing critical is invisible or siloed.
Transmute.
Our AI engine turns unified data into predictive foresight — early, explainable risk calls with quantified outcomes, not black-box scores.
Forge.
Teams act with confidence, every decision is audit-ready, and the patterns learned on each project compound into institutional knowledge that lasts.
Our Principles.
Augment, Don't Automate
We build tools that empower human judgment, not replace it. Our platform is a strategic co-pilot, designed to augment decision-making with AI-driven foresight.
Evidence Over Hype
Our product is grounded in delivering measurable, real-world value. We believe in explainable AI and audit-ready decisions, ensuring every insight is backed by evidence.
Forge What Lasts
We are focused on creating long-term, resilient outcomes. This applies to our software—which we are forcing to be practical, fast, and safe by testing it in tough environments.
Pragmatism by Design
Our design philosophy comes from tackling complex, real-world domains first. This forces us to be relentlessly practical and focused on what actually works on the ground.
People Stay in Control
Humans set goals, approve important actions, and can override the system at any time.
Explainable by Default
Every recommendation shows the inputs, the reasoning summary, and links to evidence.
Safe Failure
If data are missing or confidence is low, we degrade safely, flag uncertainty, and ask for help.
Provenance and Audit
We record sources, versions, prompts and who approved what, so decisions stand up to review.
Data Minimisation
We ingest only what we need, keep it only as long as needed, and delete it on request.
No Cross-Customer Training Without Consent
Your data are not used to train models for others unless you agree in writing.
Test Before Trust
Features run in offline tests, shadow mode and limited pilots before wider release.
Clear Ownership
Each model has an owner, on-call path and rollback plan.
Continuous Improvement
We iterate, learn, and evolve. Our platform improves through real-world use, user feedback, and our commitment to building what actually works.
Our Team.
Josh Mackenzie
Dominique Mackenzie
Michael Hoole
Daniel Peek
Keep up to date with our latest technical insights.
Forge Your next Move.
Stop managing chaos and start forging results. Join top-tier construction firms leveraging the Alchemy advantage.